Selected Campaigns
In the course of implementing
internal and external change within an organization, the SBA Network has
developed numerous marketing programs.
These are supported by traditional and non-traditional advertising campaigns.
Campaigns often include the development of collateral material, broadcast and
print advertising and securing collaborative relationships for our clients.
The SBA Network calls on their network partners for the
design and implementation of various stages of the campaign. We invite you to
visit some of the links below to explore some of the campaigns that we have
developed for our clients. These include several "Case Studies" outlining the
challenges which our clients were facing, possible alternatives, the influence
we were able to provide, decisions made by management, how consensus was
achieved and the final results.
Also shown are some of the advertising and marketing materials used and links to
web sites that were conceived and or created by our consultants. It articulates
how these campaigns were supported with common sense systems and goal oriented
management techniques as well as demonstrates the compelling advertising imagery
that resulted in increased response and effective brand positioning.
Clients
Sword Medical Center Medical
Group Specializing in Surgical Hair Restoration
We have worked with this client since 1994. They have expanded from one to ten
offices nationwide and have carved out a very secure position in a very price
competitive marketplace. We have coached the CEO and his management team to
institute a culture of accountability and responsibility which has resulted in
continued growth and profitability.
Information Resources
Background Check Company
We have worked with this client since 1998. They were looking to launce a
consumer division of their service and helped them develop a campaign that
allowed them to stand out from the crowd.
William A. Flegenheimer Customs
Broker and International Logistics Firm
We have worked with this client since 1992. We helped them to secure a niche in
the perishable import business. Today they are responsible for 90% of the fresh
fish shipped through LAX. We also helped to create a positive culture
internally. While their business has doubled more than twice their staff has
remained stable with less than 5% employee turnover.
Accesspoint Corporation Credit
Card Processing and E-Commerce Firm
We started with this company in 1994 when they consisted of 4 people stuffed
into a small suite. We helped them grow to become a major force in the credit
card processing and electronic processing industry. We also helped them with a
public offering and they eventually grew to over 100 employees.
Movie Trailers
Slingblade- This trailer, staring Molly Ringwald, won Billy Bob the Sundance
Film Festival Award for Best Trailer long before the movie hit the silver
screen.
X Japan- This unique music video of the popular techno-rock band, X Japan was
created on a shoestring budget prior to their accent to fame. We spent hours
assembling royalty-free video footage from the Los Angeles Historical Archive
with the only four-minute scene that we could afford to shoot. The results were
stunning.
Television Spots
Tony Bennett- Tony sings for Japanese TV ads.
Sword Medical Center- One of the first infomercials of its kind created in 1993.
Japanese ads- These ads were created for Japanese TV
Teletrac- This ad was created for a national TV campaign and for training
purposes.
Radio Spots
Dale Carnegie Training- This spot was part of the "Made To Win" radio campaign
for Dale Carnegie Training. Dale
Carnegie is the largest training organization in the world. The campaign was
successful and resulted in positive return on investment for the company.
Sword Medical Center -Tim Conway Jr.
spot for Sword Medical Center. This spot uses humor to get attention yet
maintains professionalism. Sword Medical is one of the most respected surgical
hair restoration practices in North America. The campaign has elicited the
highest response and ROI for any broadcast media run during the campaign.
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