Watch my video lessons on the Rules of Attraction below.  Each lesson discusses one of the rules in my book and how you can apply the lessons to your business.  You can select a specific video to watch, or click on the text links below to watch the videos in HD.

Rule #1 Become a Bigger Fish in a Smaller Pond
Rule #2 Make the Problem More Important Than the Solution
Rule #3 Create an Exclusive Community of Super-users
Rule #4 Become the Only Solution
Rule #5 Reject Strategically
Rule #6 Give Information Away
Rule #7 Reverse Risk
Rule #8 Let Design and Color Speak
Rule #9 Win Heartshare
Rule #10 Collaborate Rather Than Compete
Rule #11 Who We Are is More Important Than What We Do
Rule #12 Create Standards and Systems that Nurture Growth
Rule #13 Learn the Discipline of Testing
Rule #14 Destroy Your Business