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Beyond Traditional Marketing - half day seminar

Chasing customers doesn't work anymore. In today's culture we must leverage curiosity to "attract" clients and business partners.

This 2.5 hour class will help you to customize a strategy for your company.
- Reduce your advertising while at the same time increase demand for your product/service.
- Fully integrate the marketing campaign with a parallel selling strategy.
- Set your company, product or service apart from the competition like never before.
- Ensure that every participant establishes their own personal marketing plan.

When: Friday, June 5, 2010
Time: 10:00 AM – 12:30 PM
Where: Dale Carnegie Training 2525 Cherry Ave. Suite #380 Signal Hill, CA 90755
Who: Presented by Mark Deo, Bestselling Author of The Rules of Attraction
Tuition: $49 Investment

To sign-up call 562-427-1040 or email mark@markdeo.com

Recruitment Tip #253

Before investing your limited time interviewing candidates, carefully consider YOUR desired profile for each position:
1. The desired staff member tenure according to the current and future department needs
2. Cost and time required to train and retrain replacements
3. Loss of intellectual equity when someone leaves the department
4. Impact on customers with a constantly changing staff
5. Impact on fellow employees who are constantly training new people and possibly lose focus of their own responsibilities

Don’t modify the position to fit the person, find the person that fits the position.

Small Business Hour

I've been lucky enough to have some exceptionally great guests on the Small Business Hour lately, and I'd like to encourage all of my readers to check out the shows. You can listen to customer service improvement expert Barry Moltz, employee retention guru Dawn McCooey, and in just two weeks I'll be joined by legendary business author Harvey Mackay. Check it out at www.smallbusinesshour.com.

Governed and Guarded by Buffoons

It seems to me that we are being governed and guarded by buffoons. I write this blog as I sit in the Delta Sky Pass Lounge at Chicago Ohare. My flight is delayed 5 hours and after speaking with some of my fellow travelers it looks like I'm the lucky one! All this is a result of the latest "terrorist scare" that dominates the news today. Some wing-nut (who couldn't look MORE like a terrorist if he dressed-up as one for Halloween)decided to try to light an incendiary device while on final approach. He was apprehended by a few civilians, no thanks to our multi-billion dollar TSA system. Nothing against the TSA officers who are merely attempting to do the jobs they were hired to do. Yet I have to wonder who is in charge of hiring these folks. They don't seem to have the intellect to count the number of fries in a Happy Meal. That coupled with our fearful leaders in Washington who seem more focused on protecting the rights of foreign born middle-eastern nationals than they do with protecting our safety. What will it take for the Americans who are paying their salaries to rise-up and demand that politicians fulfill their obligation to make decisions for the majority rather than out of fear of offending the many minorities in this country. My heart goes out to all of you who are traveling this holiday season. Please have a safe journey despite the stupidity which you are surely contending with.

Small businesses pay tab for health care

It looks like businesses with over 50 employees will be paying the tab for obama's new health care plan. Join me on our radio show this Monday as we discuss the good and the bad of the new plan which Congress passed yesterday and how it affects your business.

Is the ARC Loan a Sinking Ship?

It's been six months since the SBA announced the America's Recovery Capital Loan program. My last article on this topic, "Will Anyone Be Saved by the ARC" discussed banks' hesitance to participate due to the onerous requirements and lending limitations for such a small loan amount. My new article about ARC loans discusses what has transpired since then, and you can read it on Entrepreneur.com.


Please leave me your comments or send me an e-mail to let me know your thoughts on the ARC loan program.