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Coaching Process
Over the years we have developed a
very effective strategy for bringing about change. It combines foundational
business methods with advanced marketing strategies and conflict-resolution
techniques. We call our change model, R.E.A.D.I. Action!
The "R.E.A.D.I. Action!" Management Model embodies our consulting philosophy.
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RESEARCH - First, our coaches
will look at the external forces affecting your business. This includes
top-line research of your competitive positioning, technological variables
affecting your industry, product and company anticipated growth,
advertising, promotional and public relation considerations and
opportunities, geographic concerns, and your customer's demographics, and
psychographic profile. Armed with this information we can begin the
evaluation stage to put these findings into perspective.
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EVALUATION - Next our coaches
turn the focus on the internal forces affecting your business. This includes
financial considerations (such as cash flow and profitability), resource
allocation, manpower, duties and responsibilities, sales automation,
policies and procedures, marketing return-on-investment, and so on. We take
some time to understand your vision of the future, your plan to achieve this
vision, and some obstacles that have been standing in your way. We also will
want to talk to several of your employees or team members to evaluate
productivity, error rates, efficiency, and potential problems from their
perspective.
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ACCOUNTABILITY - After the
evaluation process, we will make recommendations which will likely take the
form of developmental initiatives. Each initiative will be "owned" by a
named party who will be held accountable for the execution and completion of
the initiative by a target date. This may be a manager, employee, vendor, or
SBA Network representative. Creating "owned initiatives" permits members of
the team to experience personal pride in accomplishing goals which will
thrust the company closer toward achieving the ultimate vision. It also
creates a shared sense of purpose and empowers team members to promote
change rather than endure it.
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DEVELOPMENT - During this stage
we will begin to develop the strategies necessary to re-position your
organization in your industry. This typically involves isolating your market
position and determining your unique selling advantages. Then we develop the
marketing strategy, tactics and any necessary advertising materials which
will be necessary to achieve the agreed upon goals. This might include print
media, web or interactive media, broadcast or a combination of the above.
This can be done by our staff, your in-house staff, or pre established
resources. Our team of marketing, advertising, creative, and production
specialists can perform the actual production, assist in the strategic
development or act as consultants. Either way we ensure that you develop and
articulate your key business solutions, benefits and services so that you
are clearly communicating the value you offer your clients with power and
precision.
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INTERNALIZATION - Development of
even the most precise marketing and management plan and effective
promotional and advertising material is relatively useless without the
support of the entire organization. We help to ensure the success of the
planned initiatives by internalizing the new corporate vision and supporting
culture and philosophy. We do this by creating a higher level of
communication, increased self-reliance and rewards and incentives based on
attitude and performance. This internal shift expedites external market
changes. Typically this includes some type of training and/or betterment
initiatives for staff members. It also promotes greater moral
responsibility, and inspires teamwork, higher productivity, and better
performance.
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ACTION - Finally we initiate our
"Goal Action System" which ensures that change occurs daily. The "Goal
Action System" involves management committing to a series of weekly and
monthly meetings with department heads to track progress toward the stated
goals. We facilitate these meetings, develop the agendas, perform the
research and analysis, document the goals, discuss obstacles, and assist in
determining solutions to the obstacles. The process is also dynamic and
continuous. Success today doesn't mean success tomorrow. We keep your
company headed toward achieving your ultimate vision, by making sure you
achieve the stated goals, ONE AT A TIME!
Some of our clients have retained us
for over ten years because they have found that this strategy has resulted in
continually growing the quality and capabilities of their team as well as
gaining market advantage in ferociously competitive environments. Maybe we can
help you as well. R.E.A.D.I. Action!
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