Being a Leader means being a Learner.

Mark offers a variety of classes, seminars, workshops, and speaking engagements. See the schedule below.

Sign-up for our Attract More Business One Day Workshop.

TeleClinics

Books and tapes are great but true learning occurs in an interactive environment. That's why we created our TeleClinics.

The content of our TeleClinics are practical and hands-on. The sessions are highly interactive, not just information going one way. We discuss principles and strategies and how to put them into action. You get to ask plenty of questions. We then work with participants via phone and email to clarify the ideas and show them how they can implement each in their own business.

TeleClinics are held over a conference line and are typically 20 to 30 minutes in length. Every TeleClinic is supported by a presentation that each member will receive prior to the TeleClinic commencing. In addition the entire TeleClinic is audio taped and made available at a very nominal fee so that participants can replay the content "on demand".

We are accepting enrollments for the following TeleClinics. When we receive the prescribed number of participants we will set a date and notify all that have enrolled:

Getting More Appointments

Getting More Appointments details

Enroll (Coming Soon!)

Branding in the 21st Century
21st Century Branding details
Listen to a Sample (Coming Soon!)
Enroll (Coming Soon!)

Pricing and Value Justification
Value Justification details
Listen to a Sample (Coming Soon!)
Enroll (Coming Soon!)

 

Getting More Appointments

Many people tell me "if I could only get in front of a prospect then I could sell them my services." But in getting the customer’s attention and interest we run the risk of losing credibility and being perceived as a “salesperson”. Now there is a way to use attraction-based marketing principals to secure more appointments “without” selling!

Learn how to use a simple yet powerful five step marketing approach to getting more appointments:

1. Preparation

2. Reconnaissance

3. Contact

4. Rejection

5. Response

In this Tele-clinic we will present non-selling principles, approaches and techniques that will get you more appointments with qualified prospects. We will cover:

• How to establish the ground rules so it's easier to ask for an appointment.

• What information your prospect should have BEFORE you meet with them (or even talk with them).

• How to reach the right person without a battle.

• The things you should never ask a prospect when you get them on the telephone.

• The things you must ask your prospect before you set up an appointment.

• Why you should spend more time REJECTING prospects rather than trying to get them to accept you.

• How to get a prospect to ask YOU for an appointment instead of you asking them.

• Why you should give your prospect homework after you've set the appointment. Several ways to pre-sell your services even before meeting for the appointment.

• How to dramatically reduce appointment cancellations.

Enroll Now!

This Tele-Clinic will be held over a conference line and will last 20 to 30 minutes. It is supported by presentation material which each member will receive prior to the Clinic commencing. In addition the entire presentation will be audio taped and made available so that participants can replay the content "on demand".

The cost for participation is $29.95.  You will receive:

• Participation in the call scheduled for Monday, October 18th at 1 PM, hosted by Mark Deo
• On Demand playback of the call over the Internet
• Access to our "Getting More Appointments" audio workshop
• Our "Systemized Marketing" whitepaper

We are only able to accommodate a maximum of 20 participants for this Tele-Clinic, so sign-up today. Simply click here to complete the brief registration form to take part in the Tele-Clinic.

Branding in the 21st Century
Building a unique brand in today's cluttered marketplace can be a daunting if not impossible task. I can't tell you how any times I talk to business owners or marketing managers and they tell me that their product or service is essentially the same as every other competitor. Or that someone tells me, Oh yea Mark we're REALLY different. We have personalized service. That may be an OK explanation for your Mom but customers aren't going to take action based on that. Let's face it unemployment is up, spending is down, production is falling profits and stock prices are depressed, payrolls are being slashed and consumers everywhere are hunkering down. The bubble has officially burst. With all this uncertainty I say this just may be the best time to grow your business or start a new one. You do NOT have to be a victim of this slow economy. Learn how to make branding work for you with this TeleClinic.

During the TeleClinic I will teach you some astonishingly simple methods to help you:

• Create an idea that is memorable, meaningful and easily distributed.
• Make a name for yourself in a single area of competency.
• Build a powerful brand by becoming more important to a smaller group of people.
• Learns the secrets that will make your business stand out in a crowded marketplace
• Don't become the best choice but rather the ONLY choice for your clients.
• Create new income streams by selling what you know in formats that will multiply profits
• Reposition yourself from being a disposable commodity to an indispensable strategist, with a permanent seat at your client's table
• Form alliances with your competitors, vendors and other businesses to extend your reach.
• Build a winning reputation that helps you command higher fees and get more business with less effort
• Give clients a taste of what you have to offer by reducing their risk.
• Get thousands of dollars worth of media exposure... without paying for it.
• Turn your everyday contacts into a hot referral source.

• Profitably structure your rates.
• Justify your pricing.
• Deal with price competition.
• Fight and WIN a price war.
• Realize that selling cheaper NEVER works.
• Use the unconditional guarantee.
• Non-Commoditize your product or service.
• Understand your competition.
• Ensure you are priced 5 to 10% higher than the competition.
• Offer something customers can NOT get from the competition.
• Match the customer's need with your value solution.
• Use the revolutionary "Tiebreaker" philosophy.
• Break down the price differential.
• Develop the best way to charge for your product or service?
• Transform customer benefits into hard dollars.
• Get the customer to calculate the cost of NOT buying.
• NOT become defensive over the price.
• Never apologize for your price.
• Use option pricing.