FREE Downloads- Audio Workshops
The following are MP3 audio workshops that focus on specific areas of business development. Mark educates, entertains and inspires with hundreds of examples, case studies and step-by-step advice relevant for any type of business, from start-up to IPO. They are currently available on-line at NO COST.
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Getting More Appointments
Many people tell me, "if only I could get in front of a prospect I could sell them my services." But getting the attention and interest of a prospect and then setting up an appointment can be very tricky. In this Learning Program we'll present principles, approaches and techniques that will get you more appointments with qualified prospects.
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Motivating Your Staff
Nearly every business owner or manager I speak with tells me that they would like to find a way to more effectively motivate their people. In this learning Program we address how to get difficult employees to operate within the boundaries defined by management, how to coach successful team members to set the bar higher, and ways that you can inspire accountability and improved performance that is so critical to achieving ever-increasing goals.
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Being More Productive
If there was a way that you could double your income and have MORE time off you would want to know about wouldn't you? Of course, who wouldn't? Well there is. We have assembled advice from America's productivity experts in this Learning Program. Thomas Edison said, "if we did all the things we were capable of doing, we would literally astonish ourselves." We demonstrate how you can install practical productivity boosters into your daily activities that will result in massive output with far less time or hassles.
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Complacency in Business
Examining your Strengths, Weaknesses, Opportunities and Threats is key to avoiding complacency. Learn how with this 10 minute audio workshop.
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Strategic Planning
Strategic Planning- Why is it important for the growth of your business? How you can use strategic planning to turn your business into a property with long term value rather than just a job? Learn how with this 11 minute program.
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Breakthrough Innovation
Innovation has become a mandatory objective for all businesses rather than the optional advantage it once was. Learn how to evaluate your level of innovation and reach the level of Breakthrough Innovation to create products and services your competitors are incapable of duplicating with this 15 minute audio workshop.
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Types of Innovation
Learn about how to apply the four types of innovation: standard, specialized, extraordinary and breakthrough innovation. This 10 minute audio presentation examines some of the areas in your business in which you can apply innovation.
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Test Marketing With Google AdWords
Learn how to refine your sales pitch for new products before you create them! This can help save your research and development costs, and help ensure a successful launch for your new products and services. Listen to this 11 minute audio program to learn how.
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Internet Guerilla Marketing
The makers of the Blair Witch Project were able to turn their tiny investment into a film that grossed over $100,000,000. How did they achieve this? Using the Internet. Find out all about their secrets with this 8 minute audio workshop.
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Intangible Assets
"Heart Share" is the measure of the extent to which we make ourselves more desirable to the people that are most critical to our success. Not by the quality or even the economic value of the products or services but rather in the "way" we provide them. Market share focuses on the size of the market. Mind share focuses on the perception of the brand. Heart share focuses on the intangibles in the relationship. Learn about these intangibles in this 9 minute audio workshop.
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Products That Deliver Part 1
Products That Deliver Part 2
This 19 minute audio workshop looks at some of the areas of product development that can help us to ensure that the products or services we are creating are timely, tailored to our marketplace and that everyone on the team is pulling in the same direction.
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Take a Step Back
Taking a step back is a great way to build trust with your prospects and clients. Learn how to do this with this 12 minute audio workshop.
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Vision, Mission, and Goals
This 17 minute audio program explains the differences between your vision, mission, and goals, and why each is important. It concludes with a discussion on how to effectively set goals that you can reach.
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Take a Step Back
